I believe people honestly WANT to pay for their music. I, myself, would prefer to by a couple of songs, downloaded quickly through iTunes, see what they are like, then purchase the rest of the album, compared to buying the full album from a record store, not liking it and putting it at the bottom of the pile. CD's are so clumsy. Most people buy them and then import them to iTunes anyway!
Lets face it, the majority of ITMS are singles buyers. They want a quick fix for a dollar. This is the major reason for the ITMS success. If this success can be established in the US, why not the rest of the world?
Who cares you say?
I live in Australia. We have been anticipating the release of the ITMS for ages. At the moment ARIA (Australian Recording Industry Association) and the major record lables are holding it back. Who cares? I DO!!
And so do the rest of the Australasian community.
This cant fail for apple. The overheads are so low, the profit is reasonably high (not just the music, marketing and apple products will get more exposure), why shouldn't apple allow other countries the benifit of the apple iTunes music store?
Who cares? We do.
- Matt
iTunes Goes International. Big Deal.