Good People! This is NOT Apple's phone! Apple did NOT design it. Apple did NOT manufacture it. Apple is not even selling it, AFAIK. This is MOTOROLA's phone! They designed and manufactured it. If you look you will not find an Apple logo on the product. You will find only find a Motorola logo (along with a branding of whoever the cellular service is being provided by). If you read Apple's official page it will become clear that, to Apple, the Motorola ROKR is nothing but an embedded solution for their iTunes software. Apple licensed the use of their iTunes software and integrated support for Motorola's phone into the desktop versions. (Please read the last two sentences until it becomes clear).
Apple will not be evaluating anything much less the three fundamentally flawed scenarios the above article presents. If you want the ROKR to be evaluated you need to go to Motorola. With Apple, you are barking up the wrong tree.
Apple only made the mistake of having their name so attached to the hype, that everybody thinks it's their phone. It's NOT! And articles like this, appearing everywhere, only propagate that misunderstanding. Apple, the company, IS NOT IN the cell phone market!
Apple: Bringing You the Innovations of Others Time and Time Again
The Apple Phone Roadmap