No one is saying that Macs aren't more expensive - they're more expensive than a lump of coal (see Best Buy's ad) but no more expensive than a comparably equipped Windows machine (when containing comparable features).
To put it back into the car analogy, the BMW is not more expensive than other comparably equipped cars, but yes it is definitely more expensive than the Aveo. Sure, you can get into cars cheaper than via buying a BMW (just buy a 10-year old Chevy), but the BMW is NOT more expensive - it's just better. Same goes for a Mac when compared to a comparably equipped Windows machine (that is, one with the same hardware capabilities).
According to CarsDirect.com, a 4-door Chevy Aveo will set me back $9,500. The least expensive 4-door BMW will set me back $34,075. MY GOD - THAT'S NEARLY 4X as much. C'mon - you get what you pay for. If you can't afford a BMW, you can't afford it. What's the problem?
Apple's Pricing Scheme Is Starting To Bother Me
Apple's Pricing Scheme Is Starting To Bother Me